The innovative food product development company hampton creek has a CNBC article where the events of a recent lawsuit were described. They were in the midst of a battle to create common food products using unusual recipes. Their methods had drawn attention from production giants who did not appreciate competition from small businesses who want to see the food industry work differently. The suit was eventually dropped and the company has continued with their original path.
That path is one that has astounded many who have tried their products. The company is not unique in their desire to use natural, organic ingredients in their food. They are not the only one that is producing vegan products or gluten-free foods. What they are, however, is the first to look for ways to substitute plant-based products into foods that people have never considered before.
This means eliminating eggs in mayonnaise, cookie dough and cake mixes. This is not because they could not find organic eggs or because they were a company of vegetarians who were determined to force the world into following their diet plans. What they have been seeking to accomplish is to prove that people can eat healthy and delicious foods, and even while keeping their bodies nourished, they can avoid causing damage to the planet.
It has been known for decades that raising plants is better for the environment than raising animals for the food industry. Cattle, pigs and many other animals require an enormous amount of space, food, water and time to raise. A similar amount of nutrition can be obtained from plant sources using only a small fraction of the natural resources that animal products need. In addition, diets that include too much meat can lead to obesity, heart disease and a number of other health concerns.
To feed the population effectively and reduce hunger, lower costs and save the planet is a lofty goal, but it is one the company is taking on. They are currently working to catalog new and underused plants to review how they can be incorporated into recipes to make old favorites a little more sustainable and healthy. It has drawn attention, maybe not always flattering opinions from their competitors, but rave reviews from their happy clientele.