Testing Your Pay per Click (PPC) Ad Copy
2009 was a very rough and tough time for a lot of companies due to the drastic fall down of the economy then affecting the way consumers shop online. And because of this, companies and retailers were forced to take actionable measures to maximize their bottom line by scrutinizing their initiatives when it comes to marketing as part of their strategy for survival. Furthermore, a lot of these companies needed to pay more attention to a lot of main areas like their advertising in the for of PPC or Pay per Click as an example. And so if your relationship with your Pay per Click or PPC account is something like a “make it then forget it” kind, you better change and improve it fast. Majority of these retailers struggle to receive and have positive return of investment or ROI due to their lack of successful plan and also because of having immeasurable goals to follow.
Various elements have the ability to affect the general paid search performance. And one the elements affecting paid search performance is Ad copy. It is noticeable that trying and examining varied types of ads decide whether a campaign makes it or breaks.
What to Test and How to Test:
There are lots of elements available for use when one is conducting a test in Ad copy. As a common knowledge for most of us that ads that consist of title, display URL, destination URL and description are considered to be a well contracted Ad copy for these elements are known very necessary. And as for this articles, the Ad copy title will be in focus. The fact that the title of your ad is the first thing web surfers see and notice makes it very important. So it is good to make sure that you try a lot of variations of your title and also, do not forget to include the keyword in it. Presuming that you are selling home electronics, below are the scenarios you should try.
Test1: KeyWord Home Electronics:
To be able to see the exact keyword a visitor has typed in through the search engines, using the KeyWord command is effective. However, if the user typed in and used search terms that are too long, the default text (“Home Electronics” in this case) will be shown by the search engines. The increase in CTR or Clickthrough rate and maximization of conversion can be made possible to do this because it actually generate or produce very relative titles to the end users.
Test2: Home Electronics:
Just try and add the terms or words that are mostly searched and keywords that are most profitable in your title. The difference between Test1 and Test2 is the latter’s title having the main keyword in it to give a whole idea to the user of the services or products you have.
Cited reference: article